Last week, with A Winning PR Recipe: Timely Stories, I touched on the importance of being timely with story ideas to the media.
And usually, all you need are a few weeks’ advance notice to ensure the currency and relevance of a story pitch.
But you also have to keep your eye on longer lead times, such as a recent ditty about McAdam Landscaping offering tips to prep properties for the spring.
I realize it’s January, but it may be time to start thinking about July!
