Public relations can get you into some hairy situations, but in the case of a new Inside Edge PR client, Theresa Charo, that’s not necessarily a bad thing.
She has set her sights–and her shears–on former Illinois Gov. Rod Blagojevich, and it’s triggered an immediate media reaction. More on that momentarily, but first, a recap about Blago:
Perhaps even more than his troubles with federal investigators, he is noted by Americans for his over-healthy crop of hair. For more than two months, his mop-top has been the butt of jokes, digs, jibes and snipes.
Seemingly unfazed and certainly unbowed, Blago has stared down his critics, all the while peering from beneath the thick, dark tresses that conceal his forehead as he declares his innocence.
So it was only a matter of time before someone tapped into widespread public sentiment that the ex-public official could benefit from a haircut–and possibly even a complete Kojak (for youngsters unfamiliar with the term, that’s the 1970s TV series starring bald actor Telly Savalas).
With that in mind, you can read an Inside Edge PR news release about Charo, owner of Charo’s Hair Design & Day Spa in Elmwood Park, Ill. The story, which received more than 1,000 views at TribLocal.com in less than 36 hours this weekend, relates how Charo has extended an offer to cut not only Blagojevich’s hair, but also his wife Patti’s and their two daughters’ hair.
As the Wednesday Journal of Oak Park and River Forest noted on Friday afternoon, Charo has even pledged to donate $1,000 if Blago agrees to go Bald-o.
C’mon, admit it, you’d kick in a few bucks if it meant seeing his hair scattered on a salon floor, right?
To see Ms. Charo elaborating on her offer, visit a link to the letter she sent Blagojevich on Friday and/or click on the video below:
