A traveling circus and an informational presentation performed in a variety of locations over a span of time. What do they have in common? Among other things, each represents an excellent opportunity for ongoing public relations. That is largely because they lend themselves to the approach of building a general news release that you can […]
Are you passionate in your pursuit to spread the word about your company or cause? Before I bring aboard a new associate, he or she must review and buy into the Inside Edge Mission & Commission. After the Inside Edge PR Mission, the first words of the commission are “get passionate.” Of course, in order to […]
Three years ago, in writing about the importance of writing your business biography, my tone was almost apopleptic as I related the widespread absence of such bios. At the time, I conveyed three big reasons why it behooves you to craft your story: 1. Distinguish yourself from the competition. 2. Develop a deeper connection with […]
I’ve become one of them. I just joined the “500+ Club” on LinkedIn, meaning I am connected to more than 500 individuals. (For the record, as of 3 p.m. today, I’m at 502.) Why have I resisted this milestone? Because in all my communications, I strive for quality, not quantity, and I’ve long associated “500+” […]
A few weeks ago, a friend of mine who is opening a restaurant had a nice problem on his hands. The nice part: a local newspaper reporter had arranged to interview him about the new venture. The problem part: my friend was a rookie when it comes to dealing with the media, and didn’t know what […]
Calendar listings are among the most avidly read sections of local newspapers. They provide succinct, at-a-glance information about events of particular interest to your community. And because each blurb is brief, there is a strong likelihood of successfully placing your organization’s fundraiser, workshop or other activity. The key is to provide enough lead time (two […]
This month marks my 13th anniversary of self-employment. Based on my experience over this span, I want to take a few moments to share a few tips to help other small business owners, present and future, avoid “deadbeat” clients. Fortunately, 90 percent of my clients have been excellent about paying their bills in a timely […]
Growing up with a rotary telephone in the home, I thought I had hit the big-time when I moved up to a touch-tone phone in my college dorm room. You mean I can actually hit the re-dial button and not have to burn 11 calories with my right index finger alone? Now, it seems, more […]
Last week, PR Secrets From a Media Insider returned with a typically eclectic assortment of attendees: two citizen activists, a healthcare practitioner, a communications specialist, a furniture store owner and a representative of a stained glass studio. Among other points that I emphasized: For many publicists, sending an e-mail often marks the extent of their […]