Like anything in life, social media should be more than something you do out of obedience or fear. It should be something you engage in to do better, to be better. If the overriding motivation is because your rivals are doing it, or because others say you should do it, or because you’re afraid of […]
If you grew up in one town, attended high school in another, graduated from college in yet another and were hired to work in a fourth community, what would that make you? First, what it would not make you is especially unusual: many others have traversed a similar path. Rarely does someone stay put through […]
At first, it seemed strange. Then, it happened so often that it started to seem, if not normal, at least not so out of whack. And eventually it became almost commonplace. I’m referring to the experience of someone I’ve never met asking to connect with me on social media sites, specifically LinkedIn and Facebook. Usually, […]
It’s preliminary, so I’m unable to divulge details just yet. But it appears that the Triple S super-hero costume in which I galavanted around Oak Park for the holiday season some 18 months ago may soon be making a re-appearance. It would be for another local cause, it would be in the near future and, […]
Notwithstanding Inside Edge PR‘s journalistic style of developing content for dissemination to the media, it’s been more than five years since I regularly committed acts of journalism. Yet I still remain on a bevy of publicists’ media lists. Almost daily, I get multiple news releases that encompass theater, health and fitness, Indiana tourism, healthcare and […]
People love to connect with other people. Not an organization, or a concept, but people. The more you can share the faces—as well as the respect, admiration and gratitude—of those whom your organization has served, the more effective your overall communications initiatives will become. This was among the messages I shared a few weeks ago […]