A J.C. Restoration Large Loss Catastrophe Bus “Give the media what they need, and you will get what you want.” I’ve uttered that so many times to my clients that it’s become a mantra. What the media need: legitimate news. What clients want: to get their name “out there” in the various media outlets. […]
Much afoot with Inside Edge PR, including a great cause that was oh-so-easy to get behind: raising awareness about an outreach to help the family of Gunnar Hotchkin, a Hinsdale native who was killed in Afghanistan earlier this year. Starting on Saturday, Oct. 23, the indefatigable George Hood is aiming for another Guinness World Record […]
Until recently, Facebook had a glaring oversight when it came to Fan Pages: if you wanted to suggest a Fan Page to someone, you were unable to include a personalized note. But about two weeks ago, there came a welcome change. Now you can jot a note with that suggestion. So the question you may […]
A few days ago, Chicago Mayor Richard M. Daley was named the 2010 laureate for the Urban Land Institute J.C. Nichols Prize for Visionaries in Urban Development. Through my ongoing writing engagements for the ULI’s Chicago District, I had the privilege of being at the Art Institute of Chicago to chronicle the event. In addition to […]
It’s a blast working with a company that is clearly on the grow, as is the case with one of Inside Edge PR’s newer clients, J.C. Restoration. Among other developments, the company recently hosted Continuing Education courses at its 102,000-square-foot facility in Rolling Meadows. And company president Warner Cruz is developing this uncanny habit of […]
Developing and growing Facebook Fan pages is a contact sport. If you run a business or organization, have you driven a stake in the Facebook ground yet? And if so, what are you doing to give your fan base a reason to keep coming back–and to suggest your page to those in their spheres of […]
I really am trying to write shorter blog posts–I preach it all the time and you are more likely to read this entire ditty if I stopped right after this sentence. But I promise this one is worth the extra effort you’ll require to dig in here. In fact, extra effort–just a modest amount, mind […]
For the second straight year, Inside Edge PR client Better Homes & Gardens Real Estate Gloor Realty is holding a clothing drive. (The photo here is from last year’s initiative, which led to more than 2,000 items being donated.) This year, the effort launches on Oct. 17 and has been expanded to include toys. If […]
Last week, I had the honor of writing and distributing a news release on behalf of my friend, Jim Flanagan. It bears the headline, “River Forest Citizen Corps Seeks to Educate, Enlist Volunteers for Emergency Preparedness.” Over the past year or so, Jim has led a group of volunteers who have poured their time and […]
A great, busy week wrapping up for Inside Edge PR, with much of it revolving around Tom & Eddie’s hugely successful Grand Opening on Friday at the Shops on Butterfield at Yorktown Center in Lombard. For a PR sampling, simply type “Good Taste Guard” into Google and see what pops up first. And here’s a […]