One of Inside Edge PR’s favorite clients, Tom & Eddie’s, is ramping up quickly toward its Grand Opening at the Yorktown Mall in Lombard, Ill. on Friday. The past few weeks, in a complementary role to the outstanding lead work provided by Ginny Richardson Public Relations, one of my primary responsibilities has been posting content […]
One of the cool things about working with a variety of clients is that it stretches me well beyond my comfort zone. Really, a more apt word than “comfort” might be “familiarity”: it’s not so much that I’m initially uncomfortable with a given industry, or topic within that industry, as I am largely clueless about […]
It’s been exceedingly hectic at Inside Edge PR the last month, so today’s ditty will consist of a brief mention of two firms that have recently retained Inside Edge PR. (Come to think of it, their addition has been a significant reason for the rapid pace of work.) One is Rolling Meadows-based J.C. Restoration and […]
Over the first three years of my twin children’s lives, I blogged extensively for the Chicago Parent website. One of those pieces related the rationale for my antipathy toward the potentially harmful (and often inaccurate) characterization of children as “shy.” It was published recently as the “Family Guy” column in Broward Family Life, a parenting […]
Nearly a week after closing arguments in former Illinois Gov. Rod Blagojevich’s corruption trial, the jury is still out on whether he is bound for the slammer, a reality TV show, or somewhere in between. But Entrepreneur.com, at least, has weighed in with a verdict on a Blago-inspired PR stunt that Inside Edge PR concocted […]
Frequently, I write about new arrivals in an organization. But another satisfying part of my work is to honor excellent individuals upon their exit. Such was the case earlier this week with Pat Liss, concierge extraordinaire at Five Seasons Family Sports Club in Burr Ridge for the first 9 1/2 years of the club’s existence. […]
When Dr. Richard Powell sees a new patient in pain, he can empathize perfectly: that was how he first encountered the world of chiropractic. So starts a recent Inside Edge PR news release on behalf of Dr. Richard Powell of HealthSource of Elmhurst. The rest of the release, headlined “His Pain Leads To Others’ Gain: […]
On the front page of Crain’s Chicago Business this week is this feature story on an exciting new upscale burger restaurant called Tom & Eddie’s. Crain’s also created a video to augment the story. Since April, Inside Edge PR has been working on behalf of Tom & Eddie’s, which opens at The Shops on Butterfield […]
We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]