Remarkable athletes, accomplished coaches, fund-raising programs and family-friendly activities. Since 2007, those broadly stated categories have formed the bulk of stories that I’ve shared as publicist for the two Five Seasons Family Sports Clubs in the Chicago area (Burr Ridge and Northbrook). But last week represented a new opportunity to raise awareness about the Burr […]
My first piece of journalism, 26 years ago last week, was about Chris Lapriore, a high school tennis star in my hometown of Marshfield, Mass. For most of my first half-dozen years as a reporter, the bulk of my work was sports writing. Football, basketball, baseball, hockey, lacrosse, wrestling, track and field, golf…if it involved […]
Divorce is a prevalent fact of life. So, too, is financial fall-out from marital break-ups. DivorceIllinois, a new client of Inside Edge PR, is working to minimize the latter even if it can’t do anything about the former. A professional association comprised of divorce financial specialists, DivorceIllinois was formed exactly 10 years ago, in June […]
Last week, I was a pleased to be a guest on Joe Takash’s Smart Behaviors Radio Show. I came on after the featured guest, Cheryl Cran, a little over 30 minutes into the program. Joe asked me to discuss the principles of PAVE, which I created about eight years ago and have provided the framework […]
If you are opening the doors to your new business on a Thursday, it’s a good idea to spread word of it to the media by Wednesday. Of course, by Wednesday, I mean the one that falls on the calendar at least four weeks before your Grand Opening. Such advance notice gives the media enough […]
Last Thursday, I had the good fortune of attending Joe Takash’s talk, “The Values that Drive Opportunity,” at Via Bella in Countryside. The event was part of raising more than $3,500 for a program of the Greater LaGrange YMCA. You can read more about the presentation here at Triblocal.com. (That’s Joe in the photo, standing […]
What are you passionate about? Kathleen Frantz of Oak Park is dedicated to serving those in need. And she’s building an entire business model around it. Earlier today, Inside Edge PR posted a news release on the Chicago Tribune‘s TribLocal site, including a photo gallery, about “Heroic Kitchens with Katy Frantz” in which she is auditioning […]
When it comes to rooting for the Chicago Blackhawks, some area fans wear their passions on their heads (hats) and others literally wear it on their sleeves (jerseys). But for an Oak Park real estate firm, the zeal to urge on the Stanley Cup finalist recently showed up on their windows. On Thursday, Better Homes […]
Timeliness isn’t only for stories–it’s a key element in advertising, too. With that in mind, I have been inserting information about upcoming events in print advertising for a client, McAdam Landscaping. In the pages of Wednesday Journal, Inc. and Pioneer Press publications, early this month it was a Mother’s Day special, last week it was […]