A quarter-century ago, I was fooled–hook, line and sinker–by an April Fool’s story in Sports Illustrated. It was about “Sidd Finch,” a newcomer to the baseball scene purported to be able to hurl the ball 168 mph, or roughly 68 mph faster than anybody else. Turns out that I would move to the community (Oak […]
Being in the Social Media realm is no excuse for a slipshod presentation. If anything, given the SM universe’s viral and omnipresent nature, it’s all the more important to dot your i’s and cross your t’s. In rendering judgment about your professionalism, people still look upon old-fashioned notions like proper grammar, correct spelling and otherwise […]
Since last August, I have held 10 “PR Secrets from a Media Insider” workshops, the past four months next to my current office space, in a conference room of 1111 South Blvd. in downtown Oak Park. Based on the needs and wants of attendees, I tailor each program within the 11-page workbook that I’ve created. […]
Whenever I advise people to jump into the social media fray–often in relation to promoting their business or cause–there’s always that look I get in return. It’s not a deer-in-headlights look, mind you. No, it’s much more dire than that: this is the patented deer-that’s-already-been-run-over-by-a-Mack Truck-look. It’s the look of someone who is on the […]
Amid all the possible products, services or causes to promote, some are supremely simple to get behind as a publicist. One such example is an effort under way between the city of Chicago, volunteer real estate attorneys from Attorneys’ Title Guaranty (ATG) and housing counselors from Neighborhood Housing Services. On Saturday, March 27, they will […]
Since early February, I have been posting a daily “Tip of the Inside Edge” at the Inside Edge PR Fan Page on Facebook. (To visit the page, type “Inside Edge PR” in the Facebook search box.) Here is the collection of tips from the past week:Pick up the darn phone once in awhile. E-mail is […]
It had been 75 days since I last wore a red cape, but who was counting? On Tuesday, I returned to super-hero action by playing the role of “Census Count Crusader.” It was part of the Village of Oak Park’s awareness-raising efforts for the 2010 Census. With visits to Oak Park and River Forest High […]
I recently asked someone to be my “friend” on Facebook. He declined. My immediate, gut response: pleased and impressed. On the surface, my reaction may seem odd. But let’s consider some background: I’ve spoken with this particular individual, a newspaper reporter, about five times over the past few years, as he worked on stories with […]
Did you know that you can secure a YouTube channel in less than 60 seconds? If you are part of a cause or company that may–just may–make use of YouTube in the future, you should hop on it pronto, before someone else (like me) gets to it first. Just go to YouTube and click on […]