“What do you get when you mix an acupuncturist, a chiropractor and a massage therapist? On Tuesday, Oct. 13, it will be a holistic workshop called “The Secret to Symptom-Free Menopause.” Three holistic healthcare professionals will teach how women can slow the aging process as they reduce—and in some cases, prevent—menopausal symptoms.” That’s how I […]
One of the most dangerous phrases anyone can use is this one: “It’s a no-brainer.” Three years ago, a radio ad saleswoman uttered it as she sought, in vain, to convince me to advise a client to shell out thousands of dollars for a promotional spot. Immediately, the likelihood of my doing business with this […]
What is a co-executive producer on the hit TV series “Lost” doing with a children’s DVD series starring a basset hound? That is one intriguing question that revolves around “My Daisy Days,” a terrific pre-school children’s DVD series that Inside Edge PR has been working on behalf since May. You can see the story about […]
Been busy of late working on publicity pieces for the Five Seasons Sports Clubs in Burr Ridge and Northbrook, including a recent series of media outreaches on the Tri-umph Youth Triathlon Clinic. Pictured here is Kate Schnatterbeck, founder of Tri-umph, Inc., who organized the two-day session in Northbrook. An essential element, as always, is to […]
Between 2000 and 2004, I worked on about 85 assignments as a freelance reporter for Time. Easily, one of my favorites was reporting on LeBron James during his senior year at St. Vincent-St. Mary High School in Akron, Ohio. To see some of my first reporting on LeBron, while he was in high school, see […]
Just what is public relations? It can mean different things to different people, but taking a look at a definition carved out at Wikipedia offers one version. And focusing on various portions of that definition can spur on any number of questions. Here’s one, when thinking about “exposure to your audience”: Who is your audience? […]
It is fascinating to learn that the late, great director John Hughes apparently had a teen-aged pen pal, Alison Byrne Fields, for a two-year period in the mid-1980s. (To the left, that’s his signature from one of his missives to Fields, according to her blog.) But another intriguing element of this story is the blazing […]