You hear “blog,” and think, “Blah!” As in, “Yuck!” No, make that “Blah-blah-blah!” As in, “A royal waste of my time—as a reader, and certainly as a writer.” OK, I hear you. And it’s true—you don’t have to write a blog. Isn’t it so 2007, anyway? Of course, if you are looking to grow with […]
“Green is the new black.” Over a year ago, that phrase was the centerpiece of one of my clients’ involvement with a design project at her alma mater. You can see some of the efforts to the left, and the story here. Stories focusing on environmental stewardship are hot this time of year. Witness recent […]
On Thursday, May 28, I will be co-presenting a workshop, “Social Media & Your Business: A Phase or the Future?” at the Oak Park Public Library. To learn more, click on the image to the left. Better yet, right-click it, save it to your desktop and share it with others who may benefit from the […]
A few weeks ago, I had my latest writing assignment with the Chicago chapter of the Urban Land Institute. The session covered the “State of the Industrial Market: Past, Present and Future Opportunities” in the Chicago area. You can also check out prior blog posts about ULI topics I’ve covered, from talks the organization held […]
To Tweet or not to Tweet? That’s the question that has surfaced with increasing regularity the past few months. In addition to the compelling data about Twitter’s growth, anecdotal indicators abound: in the last week, I’ve seen that my pastor and the National Basketball Association are on Twitter. (I’m following Pastor James, but don’t feel […]
This week, I began working for Elliot Zinger & Associates, a Chicago law firm whose specialties include criminal defense. The firm recently began representing Hyungseok Koh, a Northbrook man charged last month with murdering his son, Paul. After a preliminary investigation by the defense team, Elliot Zinger says Mr. Koh is himself the victim of […]
If you haven’t noticed lately, the line between journalism and marketing has been getting blurrier. The latest case in point: the Chicago Tribune’s marketing department apparent soliciting of “subscribers’ opinions on stories before they were published,” according to an Associated Press story. As the AP reported, “An e-mail signed by 55 reporters and editors, sent […]
What’s your story? If you run a business, do you have a well-written biography on your website and in any other communication materials? I am continually astonished by the prevalence of successful professionals who don’t have a bio. Then there are those who have poorly crafted bios that appear to have been scrawled hurriedly as […]
If any organization had any doubts about the urgent importance of monitoring its brand, 24/7, then the recent Domino’s Pizza controversy offers a compelling cautionary tale. Millions have seen videos of a few since-fired employees as they behave in a disgusting manner as they prepare food. You can link to those videos through a report […]