I just read an engaging piece (“The Redundant Journalist Guide to PR: Things To Be Considered Before Jumping Careers”) by journalist-turned-publicist Craig McGill. In a humorous, been there-done that address to journalists considering a move to PR, McGill makes plenty of on-target points. As someone who has made the transition, however, I have to differ […]
I am reading The 4-Hour Workweek, by Timothy Ferriss. He’s smart, he’s funny, and he’s so right about so many things. The timing of my read is perfect—this week I’m working three hours every morning during a family trip to Palm Springs. The truncated timeframe is forcing me to be more focused and efficient–an approach […]
Sometimes my work goes in streaks. There have been times when I simultaneously represented four different medical providers–an obstetrician, a neurologist, a chiropractor and an acupuncturist. In the past year, I’ve had a fair share of real estate-related work, both as a freelance writer for REALTOR magazine and as a publicist for the irrepressible Roz […]
With each passing day, it seems, something new emerges in the social-media realm. Or, to be more accurate, a new tweak comes to my attention for the first time. Two weeks ago, it was my discovery that you can create surveys on LinkedIn, the professional-networking site. Immediately, I did what I suggest anyone do when […]
Last week, I recommended three people who had recently LinkedIn with me, bringing the tally of folks I’ve endorsed to nearly 50. For me, the quality of my contacts is much more important than the quantity. In fact, I’m mulling whether to drop one individual from my LinkedIn roster after he did not respond to […]
Late last year, the Medill School of Journalism solicited input from alumni about the future of journalism. I shared some thoughts at the time, but knew it was an incomplete effort. That’s almost always the way with the stories I write–the feeling that more could be done. Now, at least, those original ruminations have expanded […]
If you’re not growing, you’re shrinking. I am a firm believer in this truth, and it’s part of what fuels me every day to learn as much as possible. This morning, as I listened to Malcom Gladwell’s “Outliers”–the supremely talented author reads the book himself–I was struck by his mention of the three elements that […]
It’s been a social-media kind of day here at Inside Edge PR international headquarters. Walked a block down the street to Marion Street Cheese Market, where I shared some pointers on how to navigate on Facebook, LinkedIn and the like, at “Social Networking Sites–Are You Connected?” Shared photos and some text with Triblocal.com,as well as […]