Myths To Combat Along The PR Journey

On Monday, through the Small Business Networking Event held at the Oak Park (Ill.) Public Library, I will be sharing public-relations tips with business owners, entrepreneurs and those seeking to launch enterprises of various kinds. Among the points I will convey are four myths that can sidetrack individuals and organizations from attaining genuine PR success. […]

Godin Offers Take On Newspapers’ Future

Evidence of the decline of newspapers–as we now know them, anyway–is all around us, both locally and nationally. Pioneer Press, the chain of weekly newspapers that has been around for more than a century, just shut down a dozen of its papers throughout the Chicago region. Last week, three Pioneer editors I have been in […]

Political Pundit Proft Offers Unique Blago Blast

Four years ago, toward the end of my stint covering the storied town of Cicero for the Chicago Tribune, I first crossed paths with Dan Proft. He was the campaign manager who helped engineer Larry Dominick’s upset victory over incumbent Ramiro Gonzalez as town president and since then he has served as the town’s spokesman, […]

Blah-Blah Blago Takes His Cue From Drew

Emperor Rod Blagojevich at this very moment, instead of defending himself before the Illinois Legislature as it proceeds with an impeachment hearing, is in the midst of making the national media rounds. As Rex Huppke so ably noted in a story that appears in the Jan. 26 edition of the Chicago Tribune, Blah Blah Blago’s […]

ULI Summary: Niche Property Classes

Freezing temperatures and the Urban Land Institute: the two will be forever linked in my memory. That’s because last Thursday, very possibly the coldest day of my life (it was about 20 degrees below zero), I trekked to the Union League Club to cover a meeting of the Urban Land Institute’s Chicago chapter. The topic: […]

Presidency To Test Obama’s PR Realism

President Barack Obama’s inauguration today brings two other dates to mind: Twenty years ago today, I was an intern at the Telegraph & News of Macon, Georgia, helping edit the front page that included news of George H.W. Bush’s inauguration as president. And 20 years before that, I was in diapers as Richard M. Nixon […]

Doors Open, Narrow On Healthcare PR

Healthcare is integral to our lives, and over the past few years it’s developed into a significant portion of Inside Edge PR business, with more than a dozen health-and-wellness clients in my A to Z experience. This afternoon, I had the intriguing, immaculately timed experience of fielding a call from one healthcare provider (who had […]

Keeping Your PR Eye On The Calendar

Of all the similarities between being a journalist and being a publicist, one of the most prominent ones is the need to keep your eye on the calendar. Mine says that today is Jan. 16th, which means, among other things, that it’s well past time to start thinking about Valentine’s Day-related story ideas, whether you […]

The Cyber-News Tension: A Story’s Worth

I had to chuckle this morning when I came across a story online at The Wall Street Journal. It was about the Chicago Tribune’s announcement that next Monday it will soon be offering a tabloid edition (with the same content as its home-delivered version) for newsstand sales Earlier, I had seen the story, by Phil […]

Triblocal Gets Much More Local For Clientele

The other day, I posted a news release for the Illinois Association of Acupuncture and Oriental Medicine on Triblocal.com. The release (“Acupuncture & Oriental Medicine: Not All Providers Are Created Equal”) joins dozens of other Inside Edge PR news releases (written, as all my work is written, in journalistic style) on the site. Soon, many […]