I really am trying to write shorter blog posts–I preach it all the time and you are more likely to read this entire ditty if I stopped right after this sentence. But I promise this one is worth the extra effort you’ll require to dig in here. In fact, extra effort–just a modest amount, mind […]
Category Archives: Public Relations
For the second straight year, Inside Edge PR client Better Homes & Gardens Real Estate Gloor Realty is holding a clothing drive. (The photo here is from last year’s initiative, which led to more than 2,000 items being donated.) This year, the effort launches on Oct. 17 and has been expanded to include toys. If […]
Last week, I had the honor of writing and distributing a news release on behalf of my friend, Jim Flanagan. It bears the headline, “River Forest Citizen Corps Seeks to Educate, Enlist Volunteers for Emergency Preparedness.” Over the past year or so, Jim has led a group of volunteers who have poured their time and […]
A great, busy week wrapping up for Inside Edge PR, with much of it revolving around Tom & Eddie’s hugely successful Grand Opening on Friday at the Shops on Butterfield at Yorktown Center in Lombard. For a PR sampling, simply type “Good Taste Guard” into Google and see what pops up first. And here’s a […]
One of Inside Edge PR’s favorite clients, Tom & Eddie’s, is ramping up quickly toward its Grand Opening at the Yorktown Mall in Lombard, Ill. on Friday. The past few weeks, in a complementary role to the outstanding lead work provided by Ginny Richardson Public Relations, one of my primary responsibilities has been posting content […]
One of the cool things about working with a variety of clients is that it stretches me well beyond my comfort zone. Really, a more apt word than “comfort” might be “familiarity”: it’s not so much that I’m initially uncomfortable with a given industry, or topic within that industry, as I am largely clueless about […]
It’s been exceedingly hectic at Inside Edge PR the last month, so today’s ditty will consist of a brief mention of two firms that have recently retained Inside Edge PR. (Come to think of it, their addition has been a significant reason for the rapid pace of work.) One is Rolling Meadows-based J.C. Restoration and […]
Over the first three years of my twin children’s lives, I blogged extensively for the Chicago Parent website. One of those pieces related the rationale for my antipathy toward the potentially harmful (and often inaccurate) characterization of children as “shy.” It was published recently as the “Family Guy” column in Broward Family Life, a parenting […]
Nearly a week after closing arguments in former Illinois Gov. Rod Blagojevich’s corruption trial, the jury is still out on whether he is bound for the slammer, a reality TV show, or somewhere in between. But Entrepreneur.com, at least, has weighed in with a verdict on a Blago-inspired PR stunt that Inside Edge PR concocted […]