Frequently, I write about new arrivals in an organization. But another satisfying part of my work is to honor excellent individuals upon their exit. Such was the case earlier this week with Pat Liss, concierge extraordinaire at Five Seasons Family Sports Club in Burr Ridge for the first 9 1/2 years of the club’s existence. […]
Category Archives: Public Relations
When Dr. Richard Powell sees a new patient in pain, he can empathize perfectly: that was how he first encountered the world of chiropractic. So starts a recent Inside Edge PR news release on behalf of Dr. Richard Powell of HealthSource of Elmhurst. The rest of the release, headlined “His Pain Leads To Others’ Gain: […]
On the front page of Crain’s Chicago Business this week is this feature story on an exciting new upscale burger restaurant called Tom & Eddie’s. Crain’s also created a video to augment the story. Since April, Inside Edge PR has been working on behalf of Tom & Eddie’s, which opens at The Shops on Butterfield […]
We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]
Remarkable athletes, accomplished coaches, fund-raising programs and family-friendly activities. Since 2007, those broadly stated categories have formed the bulk of stories that I’ve shared as publicist for the two Five Seasons Family Sports Clubs in the Chicago area (Burr Ridge and Northbrook). But last week represented a new opportunity to raise awareness about the Burr […]
My first piece of journalism, 26 years ago last week, was about Chris Lapriore, a high school tennis star in my hometown of Marshfield, Mass. For most of my first half-dozen years as a reporter, the bulk of my work was sports writing. Football, basketball, baseball, hockey, lacrosse, wrestling, track and field, golf…if it involved […]
Divorce is a prevalent fact of life. So, too, is financial fall-out from marital break-ups. DivorceIllinois, a new client of Inside Edge PR, is working to minimize the latter even if it can’t do anything about the former. A professional association comprised of divorce financial specialists, DivorceIllinois was formed exactly 10 years ago, in June […]
Last week, I was a pleased to be a guest on Joe Takash’s Smart Behaviors Radio Show. I came on after the featured guest, Cheryl Cran, a little over 30 minutes into the program. Joe asked me to discuss the principles of PAVE, which I created about eight years ago and have provided the framework […]
If you are opening the doors to your new business on a Thursday, it’s a good idea to spread word of it to the media by Wednesday. Of course, by Wednesday, I mean the one that falls on the calendar at least four weeks before your Grand Opening. Such advance notice gives the media enough […]