A new writing client of mine is NAIOP, the Commercial Real Estate Development Association. The acronym, by the way, rhymes with “skytop.” It’s a fitting memory device, considering my first assignment, in March, was to write a summary of “A View from the Top: The Nation’s leading Real Estate CEOs Provide Insight Into The Industrial […]
Category Archives: Public Relations
Last night, on the eve of Earth Day, Jackie Bange of Chicago’s WGN Channel 9 filed a report with a refreshingly different take on environmental stewardship: not only honoring the stuff of the Earth, but also some individuals who are in need of a fresh start. As part of her reporting, Bange came out to […]
On Sunday night, with the much-awaited start of Ride IV Reasons, Inside Edge PR entered the marathon PR phase of its effort in support of that Guinness World Record attempt. George Hood, a 52-year-old Aurora, Ill. man, has already set the Guinness mark twice—only to have the record eclipsed shortly thereafter by other ultra-athletes. This […]
Today, on the VoiceAmerica Business Channel, I had the honor of being a guest on Smart Behavior Strategies with Joe Takash. Last week, Joe had Jeffrey Gitomer on as a guest and in the coming weeks he will be interviewing top business leaders like Brian Tracy, Tony Allesandra, Patrick Lencioni and several other best-selling authors. […]
Being in the Social Media realm is no excuse for a slipshod presentation. If anything, given the SM universe’s viral and omnipresent nature, it’s all the more important to dot your i’s and cross your t’s. In rendering judgment about your professionalism, people still look upon old-fashioned notions like proper grammar, correct spelling and otherwise […]
Since last August, I have held 10 “PR Secrets from a Media Insider” workshops, the past four months next to my current office space, in a conference room of 1111 South Blvd. in downtown Oak Park. Based on the needs and wants of attendees, I tailor each program within the 11-page workbook that I’ve created. […]
Whenever I advise people to jump into the social media fray–often in relation to promoting their business or cause–there’s always that look I get in return. It’s not a deer-in-headlights look, mind you. No, it’s much more dire than that: this is the patented deer-that’s-already-been-run-over-by-a-Mack Truck-look. It’s the look of someone who is on the […]
Amid all the possible products, services or causes to promote, some are supremely simple to get behind as a publicist. One such example is an effort under way between the city of Chicago, volunteer real estate attorneys from Attorneys’ Title Guaranty (ATG) and housing counselors from Neighborhood Housing Services. On Saturday, March 27, they will […]
Since early February, I have been posting a daily “Tip of the Inside Edge” at the Inside Edge PR Fan Page on Facebook. (To visit the page, type “Inside Edge PR” in the Facebook search box.) Here is the collection of tips from the past week:Pick up the darn phone once in awhile. E-mail is […]
It had been 75 days since I last wore a red cape, but who was counting? On Tuesday, I returned to super-hero action by playing the role of “Census Count Crusader.” It was part of the Village of Oak Park’s awareness-raising efforts for the 2010 Census. With visits to Oak Park and River Forest High […]