As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the opportunity to elicit insights that would take the interaction in an unanticipated and even more interesting direction. And in potentially adversarial conversations, it prevented me from catching a slippery source off-guard with a tough question or observing their body […]
Category Archives: Public Relations
Whether they supported the 2016 Olympic bid or not, Chicagoans are in a state of shock that the city failed to make it out of the 1st round today, let alone did not emerge with the site selection. And now comes the Friday-afternoon quarterbacking. Among the questions already being raised: Is it possible that Chicago […]
Three things I know about Kanye West: 1. He has a knack for saying foolish things at the most inappropriate times, such as his stage-storming incident the other night when he dissed Taylor Swift. 2. He knows how to keep his name in the news, in a big way. As I told John Williams of […]
“What do you get when you mix an acupuncturist, a chiropractor and a massage therapist? On Tuesday, Oct. 13, it will be a holistic workshop called “The Secret to Symptom-Free Menopause.” Three holistic healthcare professionals will teach how women can slow the aging process as they reduce—and in some cases, prevent—menopausal symptoms.” That’s how I […]
One of the most dangerous phrases anyone can use is this one: “It’s a no-brainer.” Three years ago, a radio ad saleswoman uttered it as she sought, in vain, to convince me to advise a client to shell out thousands of dollars for a promotional spot. Immediately, the likelihood of my doing business with this […]
What is a co-executive producer on the hit TV series “Lost” doing with a children’s DVD series starring a basset hound? That is one intriguing question that revolves around “My Daisy Days,” a terrific pre-school children’s DVD series that Inside Edge PR has been working on behalf since May. You can see the story about […]
Been busy of late working on publicity pieces for the Five Seasons Sports Clubs in Burr Ridge and Northbrook, including a recent series of media outreaches on the Tri-umph Youth Triathlon Clinic. Pictured here is Kate Schnatterbeck, founder of Tri-umph, Inc., who organized the two-day session in Northbrook. An essential element, as always, is to […]