Category Archives: Public Relations
Just what is public relations? It can mean different things to different people, but taking a look at a definition carved out at Wikipedia offers one version. And focusing on various portions of that definition can spur on any number of questions. Here’s one, when thinking about “exposure to your audience”: Who is your audience? […]
Real estate has been a focal part of the news for the past few years, and it only makes sense to confront head-on some of the concerns about its struggles. That’s the wise strategy of Better Homes and Gardens Gloor Realty, an Oak Park, Ill.-based client since last November. Around that time, the firm began […]
What is truth? The phrase, spoken by Pontius Pilate as he tried to sidestep his role in the crucifixion of Jesus Christ, is one of history’s most infamously cynical utterances. Obviously, there are clear delineations of truth and falsehood. Right and wrong. Wisdom and foolishness. But it’s the mark of a wise individual to know […]
For the last two years, I have had the pleasure of providing public relations service to McAdam Landscaping, a leading company that has accomplished much in its 30 years in business. To take a look at some of its history, check out a news release I wrote and posted the other day on Triblocal.com, McAdam […]
We’re all a star in our own life’s story, but merely a background character in others’ lives. A humorous spin on this perspective is Rosencrantz & Guildenstern Are Dead. The two characters merit only passing mention in William Shakespeare’s Hamlet, but playwright Tom Stoppard took that fragment and in 1967 expanded it to create an […]
Where will you be four weeks from Wednesday, on the evening of August 12th? If you are anywhere near Oak Park–and are in the market for immediately useful and practical tools to improve your public-relations efforts–then you should consider attending PR Secrets From a Media Insider. Full disclosure: I am a biased source, since I […]
The July issue of REALTOR magazine is online, including my story on niches. “Own Your Niche.” The story’s sub-headline: “Make a name for yourself by carving a real estate specialty that combines your interests with local market opportunities.” What is true in real estate is true in so many fields. The ability to distance yourself […]