For me, one of the most enjoyable parts of sports writing has always been the vast array of cool action verbs that you can use in describing a game’s outcome. Routed, pummelled, thrashed, drubbed, nipped, shocked, trounced, to name only a few. In a similar vein, I suspect that journalists covering the economy these days […]
Category Archives: Public Relations
Last week, I thought I may have fractured one of my ribs. Well, more precisely, I thought that a lumbering 230-pound basketball teammate had done the damage when he barreled into me as I tried to set a pick for him. As it turns out, I think it’s only a bruise. But along the way, […]
Give President-elect Barack Obama credit a few minute ago for knowing how to address the elephant in the room. At the start of a press conference on the national economy this morning, and mindful that reporters would be quizzing him on the issue, Obama shared some words about Illinois Gov. Rod Blagojevich’s scandalous efforts to […]
Shocking. Revolting. Disgusting. Those are just a few of the words that come to my mind on the heels of reading the 76-page complaint filed by the U.S. Attorney’s Office in Chicago against Emperor (aka “Illinois Governor”) Rod Blagojevich and his chief of staff, John Harris. But, especially as it relates to his alleged effort […]
In late October, when Azure Horizons owner Keith Carrizosa (pictured, on the left) hired me to tell the story of his company’s role in donating computers to Roberto Clemente High School in Chicago, we described it as “no good deed shall go unpublished.” Well, it’s gratifying to know that others agree. In addition to receiving […]
When’s the last time you allowed yourself to forge ahead with an unedited, uncensored, uninhibited train of thought for at least a few minutes–and you took notes while doing it? In other words, when’s the last time you brainstormed? Brainstorming is vital to the creative process, whether it’s dreaming up a headline, the name of […]
If you are interested in learning some new ways to think differently, especially in the marketing realm, then I highly recommend Buzzmarketing by Mark Hughes. It is full of creative ideas and real-life examples that capture what Hughes and others have done to stir the public’s imagination–and generate business for clients–without spending a ton of […]
Six months ago, I would advise clients to consider starting a blog. You can show your expertise, I would explain, give your target audience something new to check out, and so forth. I don’t think anybody heeded my suggestion. Seemed like so much busy work, I’m sure. At the time, I was “too busy” to get […]