A regular staple of transportation media coverage is the Most Dangerous Intersection story. The subject is ripe for the reporter’s picking, with official statistics providing a tally on the number of collisions, injuries and fatalities at a given spot. But today I offer another, more subjective category: Least Peaceful Intersection. In my neighborhood, a top […]
Category Archives: Public Relations
Four reasons why publicists should shoot their own videos: 1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe. 2. It is a helpful tool in making your […]
When I was growing up, one of my favorite shows was “Fight Back With David Horowitz!” He was a crusader for the consumer, an aptly named David fighting the corporate Goliaths of the world. Nowadays, with worldwide communication so rampant, there are millions of David Horowitzes hard at work, all the time. As a result, […]