“Visit and “like” our page!”
So declare countless businesses, organizations and causes all over this fair Facebook-land.
They’ve all got the “what” down pat. What’s glaringly absent is the “why.” Why should I like your page? What’s in it for me?
As you ask someone to like this, that or the other thing, then, be sure to address that self-interested question on every prospective fan’s mind.
This hasn’t been an automatic process with me. As I have become the administrator for an increasing number of Facebook fan pages (up to about 15 currently), I have gradually made the journey from “so what?” to “here’s what.”
Breaking it down:
So what?
When I naively would just ask people to become a fan. Why? Because I asked them, of course.
Here’s what
When I convey what’s in it for the prospective fan—whether it be interesting and relevant information, a chance to win prizes—all within Facebook’s rules, of course—or something else that’s more persuasive than a simple hat-in-hand plea to serve my needs.
Oh, and if you like this blog post—or at least think it might benefit other people—feel free to click the Facebook or Twitter buttons at the top!
