Timeliness isn’t only for stories–it’s a key element in advertising, too. With that in mind, I have been inserting information about upcoming events in print advertising for a client, McAdam Landscaping. In the pages of Wednesday Journal, Inc. and Pioneer Press publications, early this month it was a Mother’s Day special, last week it was […]
Tag Archives: advertising
Providing to your readers, in an economy of words that succinctly get to the single, distilled point or principle that you seek to convey, is infinitely more effective and engaging than droning on endlessly, even if you employ 15-cent words and $1.50 phrases and $15 paragraphs that have each and every punctuation mark—including the oft-used […]