Whenever you can offer the media a story suggestion that has versatility–it can be a human interest feature, a health and wellness story, and a business piece, for example–then it provides you with bigger placement potential. In other words, if a given outlet isn’t interested in the story under Category A, then you still have […]
Tag Archives: health wellness
Healthcare is integral to our lives, and over the past few years it’s developed into a significant portion of Inside Edge PR business, with more than a dozen health-and-wellness clients in my A to Z experience. This afternoon, I had the intriguing, immaculately timed experience of fielding a call from one healthcare provider (who had […]