Willingness to invest time in activities that don’t hold the guarantee of immediate return on investment is a key element of cultivating a relationship. It’s about doing the little things.
Tag Archives: media outreach
Unless you’ve been on the receiving end of a story pitch, you likely don’t appreciate the urgency of being succinct in those interactions. Having been on the receiving end of such pitches for about 20 years, I can assure you that the goal ought NEVER be selling the reporter, editor or producer on a story–that’s […]
Like old times: my dad carves up a half gallon of ice cream. What do empty ice cream bowls and public relations have in common? In my experience, anyway, both revolve around what you might call a “While You’re Up” philosophy. First, a bit of family history will help set the scene. A fond, enduring […]