We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]
Tag Archives: news release writing
There’s a reason why telephone numbers are only so long. When it comes to retaining a series of digits, we tend to max out at four. Likewise, do you think of your social security number as a 9-figure monster, or a three-figure beginning, a two-digit middle, and a four-figure finale? The same is true in […]
I just read an engaging piece (“The Redundant Journalist Guide to PR: Things To Be Considered Before Jumping Careers”) by journalist-turned-publicist Craig McGill. In a humorous, been there-done that address to journalists considering a move to PR, McGill makes plenty of on-target points. As someone who has made the transition, however, I have to differ […]