One of the most dangerous phrases anyone can use is this one: “It’s a no-brainer.” Three years ago, a radio ad saleswoman uttered it as she sought, in vain, to convince me to advise a client to shell out thousands of dollars for a promotional spot. Immediately, the likelihood of my doing business with this […]
Tag Archives: Peter Shankman
Lately, there has been much discussion and debate on my Medill School of Journalism alumni list-serv about what constitutes “mainstream media.” Of course, the phrase is often used in the context of claims that the aforementioned nebulous institution is biased, out-of-touch and worthy of tongue-lashings from all quarters. On a related note, someone recently got […]
I had a post on Friday regarding my media outreach about a 12-year-old tennis player named Jordan Belga who trains at Five Seasons Sports Club in Northbrook, Ill. On Saturday came this Daily Herald feature, which included an interview with Jordan’s coach, Five Seasons tennis pro Jacek Dabrowski. It doesn’t always work out so nicely. […]
A quick public service/public relations service message today: If you are in the PR business–or even if you’re not–you should know about Peter Shankman. You may recall a previous post in which I credited Shankman with inspiring my idea for the U.S. Department of XS Energy. This year, in particular, Shankman has shown why he […]