Notwithstanding Inside Edge PR‘s journalistic style of developing content for dissemination to the media, it’s been more than five years since I regularly committed acts of journalism. Yet I still remain on a bevy of publicists’ media lists. Almost daily, I get multiple news releases that encompass theater, health and fitness, Indiana tourism, healthcare and […]
Tag Archives: public relations tips
As a reporter for 20-plus years, there were times when I just knew that I had my hands on a hot story. What’s more, I had tremendous influence–virtually total control, in fact–over whether the story saw the light of day. All I had to do was coordinate my efforts with an editor, perhaps weaving a […]
Last week, I received a marketing letter from a financial adviser who listed “played for the Chicago Cubs” among his bulleted background points. Hmm. I didn’t recognize his name, so looked him up on the authoritative Retrosheet and Baseball Reference websites. He wasn’t on either site, though I did find some minor-league stats for him […]
On Monday, through the Small Business Networking Event held at the Oak Park (Ill.) Public Library, I will be sharing public-relations tips with business owners, entrepreneurs and those seeking to launch enterprises of various kinds. Among the points I will convey are four myths that can sidetrack individuals and organizations from attaining genuine PR success. […]
Of all the similarities between being a journalist and being a publicist, one of the most prominent ones is the need to keep your eye on the calendar. Mine says that today is Jan. 16th, which means, among other things, that it’s well past time to start thinking about Valentine’s Day-related story ideas, whether you […]
More and more lately, I’ve found myself saying a simple phrase, over and over again. “Less is more. Less is more. Less is more.” That’s why I try–all too often in vain–to keep my blog posts brief. To edit text, in whatever context, so that it gets closer to its absolute essence. And why, recently, […]