Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations that the organization felt consisted of half-truths, distorted depictions, and outright falsehoods. There was a distinctly racial tinge […]
Tag Archives: social media
“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]
Contrary to popular belief, social media has been around for millennia. For as long as there have been people, there has been a social component to life. On that same thread, as long as there have been people, there have been ways in which we have communicated with one another—whether on cave walls, through ancient […]
Not long ago, I began seeing “Boost Post” instead of “Promote Post” on the various Facebook pages that I administer. Whether it was the Five Seasons Family Sports Clubs in Northbrook and Burr Ridge, McAdam Landscaping in Forest Park, the Kenosha Area Business Alliance, my own Inside Edge PR page, or any of the others, […]
Over the past three months, Mancini’s Pizza Pasta Cafe has nearly doubled its Facebook fan following, to 130. But even more important than that statistic is the qualitative change that’s occurred on the Oak Park restaurant’s Facebook page. On that platform, the Downtown Oak Park mainstay is engaging its fans, providing visuals, running a weekly […]
I’ve become one of them. I just joined the “500+ Club” on LinkedIn, meaning I am connected to more than 500 individuals. (For the record, as of 3 p.m. today, I’m at 502.) Why have I resisted this milestone? Because in all my communications, I strive for quality, not quantity, and I’ve long associated “500+” […]
In today’s rapidly shifting strategic marketing and public relations landscape, being willing to change is only one part of the equation. You’ve also got to be continually alert to those ways in which you must embrace change–or invite extinction. That truth comes to mind as 2010 draws to a close and I reflect on what was […]
You hear “blog,” and think, “Blah!” As in, “Yuck!” No, make that “Blah-blah-blah!” As in, “A royal waste of my time—as a reader, and certainly as a writer.” OK, I hear you. And it’s true—you don’t have to write a blog. Isn’t it so 2007, anyway? Of course, if you are looking to grow with […]
On Thursday, May 28, I will be co-presenting a workshop, “Social Media & Your Business: A Phase or the Future?” at the Oak Park Public Library. To learn more, click on the image to the left. Better yet, right-click it, save it to your desktop and share it with others who may benefit from the […]
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