Not long ago, I began seeing “Boost Post” instead of “Promote Post” on the various Facebook pages that I administer. Whether it was the Five Seasons Family Sports Clubs in Northbrook and Burr Ridge, McAdam Landscaping in Forest Park, the Kenosha Area Business Alliance, my own Inside Edge PR page, or any of the others, […]
Tag Archives: social media strategy
I’ve become one of them. I just joined the “500+ Club” on LinkedIn, meaning I am connected to more than 500 individuals. (For the record, as of 3 p.m. today, I’m at 502.) Why have I resisted this milestone? Because in all my communications, I strive for quality, not quantity, and I’ve long associated “500+” […]
Like anything in life, social media should be more than something you do out of obedience or fear. It should be something you engage in to do better, to be better. If the overriding motivation is because your rivals are doing it, or because others say you should do it, or because you’re afraid of […]