“I skate to where the puck is going to be, not where it has been.”–Wayne Gretzky That philosophy surfaced on the PR front last week with a news release providing insights and counsel on snow and ice management. The release had been in the works for over a week for McAdam Landscaping, a longtime Inside Edge […]
Tag Archives: timeliness
Last week, with A Winning PR Recipe: Timely Stories, I touched on the importance of being timely with story ideas to the media. And usually, all you need are a few weeks’ advance notice to ensure the currency and relevance of a story pitch. But you also have to keep your eye on longer lead […]
Some stories require nuance and a delicate mix of elements to make for a promising pitch to the media. But others have a recipe no more complicated than making ice. They simply teem with timing. A news release on how to safely shovel snow isn’t such a hot idea in July, but in the Chicago […]