Whenever I agree to represent a business, it must pass my “newsroom vet litmus test.” In other words, if I were writing for a newspaper or magazine and someone pitched the story to me, would I be genuinely interested in at least digging into story suggestions about this company? In September, after a client, Robust […]
Tag Archives: Triblocal
Whenever you can offer the media a story suggestion that has versatility–it can be a human interest feature, a health and wellness story, and a business piece, for example–then it provides you with bigger placement potential. In other words, if a given outlet isn’t interested in the story under Category A, then you still have […]
For more than a year, I have helped McAdam Landscaping share stories about the breadth, depth and quality of its work with the Chicago-area media, as well as nationally. Increasingly, a pivotal part of that story can be told via photographs, such as ones that are included in this post. The photos were among those […]
The other day, I posted a news release for the Illinois Association of Acupuncture and Oriental Medicine on Triblocal.com. The release (“Acupuncture & Oriental Medicine: Not All Providers Are Created Equal”) joins dozens of other Inside Edge PR news releases (written, as all my work is written, in journalistic style) on the site. Soon, many […]
For nearly two years, starting with George Hood’s two 2007 Guinness World Record attempts at marathon spin cycling, I have enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook. Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. […]
This afternoon, as was my hope yesterday, I finished the news release on the Five Seasons Sports Club in Burr Ridge hosting the Athletes For Life mobile Cardiac Screening Facility, starting Sept. 16-17, taking a day off, and wrapping up on Sept. 19-20. In all, I contacted about 15 media outlets, encompassing newspapers, regional […]
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