Whenever I advise people to jump into the social media fray–often in relation to promoting their business or cause–there’s always that look I get in return. It’s not a deer-in-headlights look, mind you. No, it’s much more dire than that: this is the patented deer-that’s-already-been-run-over-by-a-Mack Truck-look. It’s the look of someone who is on the […]
