We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]
Tag Archives: writing tips
There’s a reason why telephone numbers are only so long. When it comes to retaining a series of digits, we tend to max out at four. Likewise, do you think of your social security number as a 9-figure monster, or a three-figure beginning, a two-digit middle, and a four-figure finale? The same is true in […]