Chris Knape, a Grand Rapids Press reporter, on Monday posted some critical remarks about the Chicago Sun-Times’ tongue-in-cheek story about XS Energy Drink last week.
“The idea is so incredibly stupid,” Knape blogged, “it gets my vote for worst “green” PR stunt ever.”
Now, I don’t know how many green PR stunts he’s encountered—so I don’t know whether to resent, or resemble, his commentary.
But this much I do know: gone are the days when a company would have to endure a protracted lag time between Knape’s “BS From XS” remarks before issuing a response. Nowadays, we’re engaged in a dialogue with no time restraints. And as long as Knape keeps spelling the drink’s name correctly, I guess we can’t be entirely upset.
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Nice commentary, Matt. Knape’s the perfect straightman for The Daily Show–one that never breaks character because he doesn’t get the joke.
Maybe Knape just hadn’t had his Peach Tea Blast yet.
Poor guy. 😀